Bargate

A better fare gate design for BART.

type

Group Case Study Project

focus
  • Human Centered Design
  • UX Design
  • User Research
  • Ideation
  • Usability Testing
Tools
  • Sketch
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe Premiere Pro
  • Cinema 4D

Overview

The Bay Area Rapid Transit is one of the biggest public transportation systems serving Northern California. However, BART has a lot of well known issues including safety, schedule, personal space, hygiene...etc.

BART loses $15,000,000 to $25,000,000 each year due to the fare evasion. If we can reduce BART fare evasion, we can help with the packed trains during rush hour and also save money for BART to improve their services and facilities.

0.1 Team Structure

About Our Team

On the day we started this project, we decided to use "Pathfinders" as our team name. The reason behind this is that we focus on human centered design, and problem framing plays a huge role in this design process. We are the pathfinders; we try everything; we talk to everyone in order to find the right path.

My Role

Design Lead | Researcher | Survey Generator | Visual Designer | 3D Model Builder | Photographer

What I Did

I oversee the progress of the project to make sure our team stays on schedule. I participated in all stages of our project development. Including interview target audience, generate user survey, create mockups for user testing, create storyboard, ideation, and usability testing.

As the visual designer in the team, I also created our proof of concept slides and presentation slides. I shot the video footage for the concept video and did the post-editing as well.

My Role

Design Lead | Researcher | Survey Generator | Visual Designer | 3D Model Builder | Photographer

What I did

I oversee the progress of the project to make sure our team stays on schedule. I participated in all stages of our project development. Including interview target audience, generate user survey, create mockups for user testing, create storyboard, ideation, and usability testing.

As the visual designer in the team, I also created our proof of concept slides and presentation slides. I shot the video footage for the concept video and did the post-editing as well.

1.1 primary research

Affinity Diagram

Based on the nine private interviews, an affinity diagram is generated to organize and analyze the information.

Survey Summary

This survey is generated with general questions to find our target audience and their main concerns.

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1.2 secondary research

Secondary Source Summary

Other supporting sources found online including reports, data, and articles.

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The Satisfaction of Riders

The BART approval and satisfaction of riders have dropped over the last few years. BART riders feel like BART has become a haven for homeless people and drug addicts.

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Safety is the #1 Priority

According to BART, safety is their number one priority. BART currently has 4,000 working cameras around their stations and trains. BART is currently trying to solve the homeless issues on the train.Phone theft is the biggest crime on the BART.

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Hygiene Problem

San Francisco BART is the second most germ-infested transit system in the US. SF BART tested high for gram-positive cocci which are common to cause skin infections.

2.1 Primary Audience

Brianna Perry

Age:

44

Location:

Alameda, CA

Occupation:

Store Manager

Status:

Married

Extroverted:

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Cautious:

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Energetic:

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Tech-savvy:

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Bio

Brianna works in the GAP retail store in San Francisco as the store manager. She lives in Alameda with her husband and their younger daughter. Brianna rides BART to work, five days a week. Since she always rides the BART during the rush hour, she usually experiences a very packed train. Brianna loves reading books and often reads a book while riding the BART. However, due to the limited space, she isn't always able to do that. She also hates the smell of the train, especially when there are a lot of people in it.

Bio

Brianna works in the GAP retail store in San Francisco as the store manager. She lives in Alameda with her husband and their younger daughter. Brianna rides BART to work, five days a week. Since she always rides the BART during the rush hour, she usually experiences a very packed train. Brianna loves reading books and often reads a book while riding the BART. However, due to the limited space, she isn't always able to do that. She also hates the smell of the train, especially when there are a lot of people in it.

"I wish BART could be cleaner. It’s such a pain to deal with the smell and the dirty train everyday. "

2.2 Secondary Audience

Kevin Seymour

Age:

34

Location:

San Francisco, CA

Occupation:

Web Designer

Status:

Married

Extroverted:

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Cautious:

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Energetic:

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Tech-savvy:

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Bio

Eden is a web designer based in San Francisco. He lives with his wife in a small apartment, and they don't have a car. They think that it's a pain to drive and find a parking space in San Francisco. The church that Eden goes to is in Fremont. He often goes there on Friday night and comes back on Sunday. Eden likes to play on his phone and listen to music while riding the BART. His wife always tells him not to be too attached to his phone, because she worries about his safety, especially during the night time.

Bio

Eden is a web designer based in San Francisco. He lives with his wife in a small apartment, and they don't have a car. They think that it's a pain to drive and find a parking space in San Francisco. The church that Eden goes to is in Fremont. He often goes there on Friday night and comes back on Sunday. Eden likes to play on his phone and listen to music while riding the BART. His wife always tells him not to be too attached to his phone, because she worries about his safety, especially during the night time.

"I wish the BART will have a safer environment so that people don't have to worry about this all the time."

3.1 POV Exploration

[User] needs a way to [Verb] because [Surprising Insight]

In order to find the right problem for the target audience. The "Point of View" method is used to let us put ourselves into the user's situation. We generated a lot of situations during this process. Here are some examples.

3.2 HMW Exploration

How Might We...?

"How Might We" explorations based on every persona's point of view. This process is used to going through different angles help to define the problem and get inspired. A lot of HMW statements were generated during this process, here are some examples.

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