A mobile app that helps people to complete challenges.
Individual Case Study Project
It's easy to set a lot of goals, but oftentimes it's hard to achieve them. "In 2019, I am planning to finish the plan that I made in 2018 which I didn't complete in 2017 that I promised to finish in 2016..."
GoGoal is an app that helps people to complete challenges, one step at a time. In this app, the user will start with a small challenge by joining the challenge group. There will be a minimum of 2 people and a maximum of 10 people in a group. When all the group members complete the challenge, everyone will get bonus coins. Coins can be redeemed into badges and each user will unlock achievements by completing challenges.
Survey on questions about people's intention of setting goals/form habits and how they feel about it.
With articles and reports from online sources, a mind map of reasons why people fail to archive their goals is generated.
The primary target audience group is people who want to achieve goals or form habits but often failed.
The primary target audience group is people who want to achieve goals or form habits but often failed.
18 to 35
Male and Female
Any
They don’t have much confidence in themselves anymore. They lack motivation and often don’t know how to set goals and complete them to build more confidence.
The secondary target audience group is people who know they can complete their goals.
The secondary target audience group is people who know they can complete their goals.
16 to 45
Male and Female
Any occupation
They already understand how to successfully form a habit. However, they want to have a tracker to help them track their goals easily.
It will be even better if this process can be a fun, delightful experience.
Age:
20Location:
Irvine, CAOccupation:
StudentStatus:
SingleSelf-discipline:
Extroverted:
Tech-savvy:
Samuel is a college student major in biology who lives in Irvine with his parents. Samuel wants to form some good habits but finds it really hard to do. He always sets goals with confidence but failed all of them in just a couple days. Samuel has a feeling of failure every time this happens; now he is getting afraid of setting goals to achieve.
Samuel is a college student major in biology who lives in Irvine with his parents. Samuel wants to form some good habits but finds it really hard to do. He always sets goals with confidence but failed all of them in just a couple days. Samuel has a feeling of failure every time this happens; now he is getting afraid of setting goals to achieve.
Start a challenge by joining a group first. Users can also create their own group and invite their friends and family members to join.
Once the user completes today's task, there is an option to send a reminder message to all other members who haven't complete it yet.
With the bonus coins that users earned by completing challenges. They can redeem them into badges.
Tested the sketches with potential users to see if they could understand the process.
Tested the sketches with potential users to see if they could understand the process.
The goal for this user testing is to see the functionality and if it's easy for the user to complete tasks.
The goal for this user testing is to see the functionality and if it's easy for the user to complete tasks.
In GoGoal, the user is not just completing the challenge task for themselves. It helps the user to have the motivation to push themselves.
Whether the user is in a public group with others or a private group with someone they knew. Knowing that you're never alone. Encourage each other, motivate each other.
With only one, simple challenge at a time. GoGoal helps the user to complete the challenge and feel accomplished. It also helps to build up the confidence.
The website is designed to promote the app and spread out the idea of how and why GoGoal can help people to achieve their goals and form good habits. The website is designed with a horizontal scroll.
Started with hand sketches to brainstorm for ideas.
I selected a couple of ideas and explored more with them digitally.
The final logo has two letter G in it from the app name: GoGoal. It has a shape of target indicating goals. The in-complete outer circle has a meaning of progress.
Primary colors create an energetic and refresh feeling. The main color is white which keeps a clean tone.
Icons and graphic elements in the app are simple and have an upbeat tone. Colors are used to indicate different stages.
Used Karla to create a clean, modern feel. This typeface is used across the whole app with different weights.
Items such as calendar, USB drive are commonly used at office and home. It helps to promote the product as well as motivating people to complete their goals.
From the research we can see that there are a lot of reasons why people fail to archive their goals. When people consistently fail, they lose confidence. It’s important to start with a small goal and be consistent in order to gain conditions and learn the correct way of setting goals. GoGoal also has groups where people can encourage each other and work together. The user will have more motivation to complete the task because it’s teamwork and people often don’t want to fail their teammates.
Sometimes more functions or choices doesn't mean it's good. For example, I had an option for the user to create their goals. However during the usability testing, participants don't really like that idea because they think this app is for completing simple challenges. It seems like I forgot the original intention of the app during the design process.